Newspaper Article Assignment Julius Caesar - 859 Words

March 16th, 44 B.C.E Roman Republic Times Conspirators kill mighty Caeser Yesterday around noon, Rome witnessed the fall of a mighty leader named Julius Caesar. The conspirators involved in this murder were witnessed by the names of Cassius, Casca, Cinna, Trebonius, Ligarius, Decius Brutus, Metellus Cimber and Brutus. It was supposed to be an ordinary gathering like any other at the Capitol on March 15th, 44 B.C.E, but things ended up turning out very differently from what was normally expected. It started out with Caesar heading to the Senate house with all of the conspirators surrounding him. Caesar sees the soothsayer and blurts out with arrogance that the ides of March of have come and nothing bad has happened.†¦show more content†¦This attempt quickly failed when she said that his hubris just took over. â€Å"I knew that Caesar should have stayed away from the Senate house yesterday, but I guess his pride just took over his mind, it was just all too much,† Calpurnia sobbed. â€Å"This has turned out to be the most tragic moment in my life and I hope those conspirators kneel to the gods, for they have upset the heavens with the killing of the mightiest leader Rome has ever seen.† It wasn’t just Calpurnia that was upset, Mark Antony, a good friend of Caesar, was completely depressed and raging with anger at the same time. â€Å"Those worthless blocks of stones, how could their hearts be so dark to inflict pain on one of the most generous and good hearted people of Rome,† Mark Antony explains with tears in his eyes. â€Å"They shall suffer great consequences in the near future and only time will tell when their journey will also come to an end.† Some Romans on the other hand believed Caesar’s death was a gift from the gods and portrayed a sign of peace in Rome. â€Å"He deserved his death, he was becoming too conceited,† Cassius, a main conspirator in the murder, explains as he was walking on the streets yesterday evening. Brutus, the leader of the conspirators also felt the same way about Caesar’s death. â€Å"The Gods knew that it was time for Caesar to fall, everything happens for a goodShow MoreRelatedLiterature and South Africa6682 Words   |  27 PagesDECLARATION NAME: Ndumiso Ncube STUDENT NUMBER: 46302522 MODULE NUMBER: THL 2601 ASSIGNMENT NUMBER: 02 I declare that this assignment is my own, original work. Where I have used source material, it is acknowledged in accordance with departmental requirements. I understand what plagiarism is and I am aware of the departmental policy on it. Signature: Ndumiso Ncube Date: 25 March 2013 CHECKLIST Please tick the appropriate (√) | | YES | NO | 1 | I acknowledged all source materialRead MoreLiterature and South Africa6676 Words   |  27 PagesTHL 2601 ASSIGNMENT NUMBER: 02 I declare that this assignment is my own, original work. Where I have used source material, it is acknowledged in accordance with departmental requirements. I understand what plagiarism is and I am aware of the departmental policy on it. Signature: Ndumiso Ncube Date: 25 March 2013 CHECKLIST Please tick the appropriate (√) | | YES | NO | 1 | I acknowledged all source material (study guide, tutorial letter, internet, other sources) used in my assignment. | √ |Read MoreThe Studio System Essay14396 Words   |  58 Pages2200 films. Obviously he did not do the art direction on all of those films, some of them he may have done no more than approve drawings. He did however have complete control over design decisions, the personnel of the department, the assignment of tasks, and the attribution of credit. In the autocratic system that prevailed at MGM Gibbons had complete control. According to the director, Pandro S. Berman, He was the most influential person on the lot except for the ownersRead MoreLogical Reasoning189930 Words   |  760 Pagesmake a logical decision, that is, a rational decision. 3. During the rest of the school term, create a journal of pieces of reasoning. Collect examples of reasoning that you find in your own experience. Sources might be web pages, newspaper or TV ads, magazine articles, conversations, books, and so on. Cut out, photocopy, or write up each example on a regular-size page (8.5 x 11 inches). Below each example (or on an accompanying page) identify where the reasoning came from, including page numberRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesthought and practice over the course of more than four decades is Michael Bromwich. Bromwich, who is about to retire as CIMA Professor of Accounting and Financial Management at London School of Economics (LSE), has published over eighty papers and articles and some Wfteen books and monographs. His primary contribution as a scholar has been his ability to apply economic theory to problems of accounting practice, thereby informing our understanding of the Weld. He wrote The Economics of Capital Budgeting

Our Story Shaketeaholic Is a Philippine Homegrown Concept Free Essays

It all started year 2013 when the owner wished to introduce a milk tea drink in Umbilical City , along with Filipino style ambiance. The name is derived from the drink to represent us that we specialize in producing milk tea shake revered with the best bubbles (pearls) and toppings. Many people especially students and workers would look forward for buying a cup of refreshing drink after a long hard day of studying, working and playing rather than buying a food that will lessen their hunger. We will write a custom essay sample on Our Story : Shaketeaholic Is a Philippine Homegrown Concept or any similar topic only for you Order Now Now STAKEHOLDERS are giving Umbilical City consumers something new to chew after swallowing – something gummy and sweet called pearl or sago. Stakeholders found a surprisingly large following when they discovered that milk tea has a huge market potential and it is a trendy product. And to give our product a waist, we gave our customers a variety of choices when it comes in choosing their toppings, and aside from buying the usual milk tea, we will make the simple Milk tea into a Refreshing and Flavor milk tea SHAKE. Stakeholders offers variety of flavors like melon, chocolate, strawberry, vanilla, be. At Stakeholders we only used fresh quality ingredients that have no preservatives added, as we associate ourselves with world class brands from Taiwan, so it’s really healthy because many people now are getting into health benefits if milk, tea and pearl which some studies show that it may help fight cancer. How to cite Our Story : Shaketeaholic Is a Philippine Homegrown Concept, Papers

Role of Information System in Data and Product

Question: Discuss about the Role of Information System in Data and Product. Answer: Introduction Information system can be defined as a management of several networks of software and hardware which is very important for any organization for collecting, processing, filtering, distributing and creating data (Dandago and Rufai 2014). It helps in disseminating of Information throughout the organization. Having an efficient Information system helps organization in turning information into organizational Knowledge. The report presented here discusses Information System of a medium sized organization namely Fidelity Bank. This reports throughout focuses all the aspect of Information system being followed in the selected organization. The report has been divided into several parts for a better understanding. Fidelity Bank located in Nigeria is a capitalized Commercial bank. It provides financial services. The bank serves its customer through its several branches across the Nigerian country. At first the bank came into the market as a merchant bank later it was licensed as a commercial bank in 1999. The bank has spread its interconnected network all over the states of Nigeria and its major cities (Fidelity Bank, 2017). The bank works well along its vision of becoming the Number one bank in the market it serves and the products and services it offer. The organization has a mission to provide feasible and accessible financial services to all. Its services include retail banking, private banking, Instant services, loans and SMEs. Importance of Information system in an organization The Information system with passing years has become backbone for any organization. The advancement in technology has supported this system and has helped develop it further for the best of its use. The major role played by Information System is collection of data, processing into information and then finally storing it as an organizational knowledge. Information system for any organization ensures its regulatory compliance while supporting a better management for the process like decision making, minimizing litigation risk and assimilation of technological management of records (Dandago and Rufai 2014). Fidelity bank finds information system to be very important any organizations prosperity. Fidelity bank does promote Information system in its management. Fidelity bank being a medium sized organization is in its nurturing state of information system. It is in a way to implementing internet based cloud computing technology and other information system for storage and maintaining the competitiveness in the market. An information system for any organization comprises of basically three components which are data, software and hardware. Howsoever the other two important components that play a very important role in Information system is majorly ignored which are process and people (Muhammad, Gatawa and Kebbi 2013.). These two components can be said to complete the whole Information system. The three mentioned earlier comes under technology while the later decides how the former will be managed. All the components work as a unit to provide a organization a complete value. Present Information System in Fidelity bank In this era, there are various information systems being used. Banking sector has analyzed the importance of having a n information system in their respective organization Fidelity bank presently follows the multiple legacy system which mainly operates on single mainframe computers (Ozuru and John 2016.). This happened with object oriented programming used for multiple servers so as to reduce the stress on a single PC. The advancement of internet and such based system did gave an added advantage to Fidelity bank to function its all processing and recording in a much feasible fashion. The bank used its available data and information for both administrative and managerial level. This has made its functioning more attractive for their customer. Some information system tools being used by the organization are Electronic data interchange, MICR, Telephone banking, Electronic fund transfer, Electronic office and home banking (Agboola 2015). All the possible information system being provide makes the customer satisfied as they can now easily get information about their banking details and related FAQs for their chequebooks, debit or credit cards. The people feel comfortable as they check on all details relaxing at home with help of automated payment and delivery channels (Makinde 2014). Competitive advantage in adopting Information System The company under consideration that is Fidelity bank has adapted well with the Information system. It has created a great impact on its revenue flow. The company now is able to get more clear idea of how to serve their people and what services should be catered an in which fashion (Tarhini 2015). It has definitely served as a competitive advantage for the Fidelity bank in prospering and giving competition in the market. Some of the aspects in the areas of Organizational, managerial and technical where it served as an advantage are: Public satisfaction: This is the most important point to be taken care of well. The banking being a service provider industry they have to look and work for the benefits and satisfaction of the customers. With the popularity and great customer attraction it can be deduced that the bank is working well to provide its customer great services (Selamat and Babatunde 2014). The customers give positive responses to the convenient business hours, faster statement generation, balance inquiry, fair attention being provided with the computerized information system. Improved Revenue: The time effective measures and public satisfaction jointly resulted in good revenues. How so ever implementation of such resources did cost a bit more than the previous procedures (Adeusi 2014). Yet it has been considered because it enhances the speed of working of the employees and results in better functioning which leads to public and customers to turn towards the banking facility of Fidelity. For better profits Fidelity banks should look for much cost-effective procedures which would not only benefit the organization but also save some of its resources. Such cost-effective measures were found missing in the working of Fidelity bank. Device error reduction: The previous working of the management required utter dedication and became time consuming too as the employees had to work avoiding any chances of mistake. With involvement of Information System the employees can work much faster and also it reduces the chances of mistake (Muhammad, Gatawa and Kebbi 2013.). The error rate has reduced to almost 10% which signifies how the system is playing well for the organizations competitive advantage. Management Decisions: With such processes being effectively implemented the managerial strata finds it utter convenient to manage their decisions. The system provide them with much accurate and precise data with which they can work to take better decision and move ahead of their competitors (Ozuru and John 2016.). The Fidelity bank misses those aggressive, critical and analytic decision makings which could have taken the organization much ahead. It is crucial for the management team to frame out methods and to heap on the investment in Information System to gain more speed, accurate services and convenience or they may in near future lose to their competitor. Time saving: The system and the process applied with the implementation of the Information system has effectively reduced the time consumption in many of the steps like maintaining records, transaction procedures, clearance and settlements. The time efficiency has led to better and faster working of the bank (John and Roitimi 2014.). Nevertheless, the Fidelity bank yet misses the most modernized way of banking. This will surely block its way of prosperity sooner or later. Speed of transaction: The processes being automated with the Information System does provide much more speed to the functioning of banks. The process of transactions and settlements are dealt at much faster rate with help of all time accessible databases having least possibility of errors. Yet there are further possibilities of developing the present process. The Banking system here does not have accessing anywhere facility (Singh and Srivastava 2017). Such facilities provide a complete and successful dissemination of information which results in better working and productivity. Conclusion Analyzing the current functioning and scenario of the Fidelity bank it has been found that the Bank is prospering well yet it is in much lower stage of development of Information System. The organization has changed much of its manual procedures into an automated one. It has surely leveraged the quality and content of the banking operations. Yet there are greater potentials of Information System which have not been explored. There can be improvements and modernization which can help in reengineering the process and working of Nigerian bank- Fidelity Bank. Conclusively, the present working though have made the customers happy yet it could be improved with certain recommendations made. Recommendations Connectivity: The working infrastructure of the bank shows that there is no proper communication infrastructure present. The environment of the bank requires a new network design which will promise better segmentation and redundancy. The Virtual Local Area Network could be implemented through logical bus topology which reduces the wastage of bandwidth (Dandago and Rufai 2014). Virtual database: The bank can opt for virtual database that is Cloud can be used for better accumulation of data and information (Tarhini 2015). This will not only provide the employees with capability of accessing information from anywhere but also will it provide better dissemination of Information making it Organizational Knowledge. Information System Team: An efficient and well skilled team could be deployed for maintaining and keeping up with working of the organizations Information system (Alabar and Agema 2014). The team could plan and keep up with the present technology and could provide a map to develop the system in future. Mobile banking: The organization can adopt mobile banking and e-commerce technologies. These technologies will faster up the rate of working while adversely improving the productivity if the bank (Cudjoe 2015). References Dandago, K.I. and Rufai, A.S., 2014. Information technology and accounting information system in the nigerian banking industry.Asian Economic and Financial Review,4(5), pp.655-670. Muhammad, A., Gatawa, N.M. and Kebbi, H.S.B., 2013. Impact of information and communication technology on bank performance: a study of selected commercial banks in Nigeria (20012011).European Scientific Journal, ESJ,9(7). Ozuru, H.N. and John, E.C., 2016. INFORMATION SYSTEMS AND ELECTRONIC CONSUMER PROTECTION IN NIGERIAN BANKING INDUSTRY.TechnoScience Review,5(1 2). Tarhini, A., Mgbemena, C., Trab, M.S.A. and Masadeh, R., 2015. User adoption of online banking in Nigeria: A qualitative study.The Journal of Internet Banking and Commerce,2015. Makinde, O.O., 2014. Housing delivery system, need and demand.Environment, development and sustainability,16(1), pp.49-69. Alabar, T.T. and Agema, R.J., 2014. Information and Communication Technology and Customer Satisfaction in the Nigerian Banking Industry.Journal of Advanced Management Science Vol,2(4). John, O.J. and Roitimi, O., 2014. Analysis of electronic banking and customer satisfaction in Nigeria.Eurpoean Journal of Business and Social Sciences,3(3), pp.14-27. Cudjoe, A.G., Anim, P.A. and Nyanyofio, J.G.N.T., 2015. Determinants of mobile banking adoption in the Ghanaian banking industry: a case of access bank Ghana limited.Journal of Computer and Communications,3(02), p.1 Singh, S.L. and Srivastava, K., 2017. The Role of Information System in Data/Product/Warning Dissemination and Future Improvements. (pp. 73-86). Springer International Publishing. Agboola, A., 2015. Electronic payment systems and tele-banking services in Nigeria.The Journal of Internet Banking and Commerce,2006. Adeusi, S.O., Akeke, N.I., Adebisi, O.S. and Oladunjoye, O., 2014. Risk management and financial performance of banks in Nigeria.Risk Management,6(31). Selamat, M.H. and Babatunde, D.A., 2014. Mediating Effect of Information Security Culture on the Relationship between Information Security Activities and Organizational Performance in the Nigerian Banking Setting.International Journal of Business and Management,9(7), p.33. Fidelity Bank. (2017).Home. [online] Available at: https://www.fidelitybank.ng/ [Accessed 9 Apr. 2017].

Langston Hughes and the Harlem Renaissance free essay sample

Langston Hughes an African American writer and poet, that used his literary skills to advocate Civil Rights during the Harlem Renaissance. The Harlem Renaissance was period in the 1920’s in which African Americans strived to produce literary and intellectual works in order enhance African American culture. At that time the Harlem Renaissance was called the â€Å"New Negro Movement†.] Langston Hughes is the most well known leader of the Harlem Renaissance. Hughes supported his cause by producing literary works. Langston Hughes’s poems appear in The Crisis and The Nation. Hughes also, with the assistance of of other Harlem Renaissance leaders, created the magazine, Fire!! Devoted to Younger Negro Artists. The Harlem Renaissance strongly affected Hughes’s writings. Langston Hughes’s work during the Harlem Renaissance reflected how he felt about African Americans and racial injustice. His writing include emphasizing African American pride, encouragement for African Americans to keep fighting for civil justice and talk of African American culture becoming great. We will write a custom essay sample on Langston Hughes and the Harlem Renaissance or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These ideas that Hughes wrote about were evident in the Harlem Renaissance. The Harlem Renaissance was specifically targeting African Americans and mostly only affected African Americans. The Harlem Renaissance affected African Americans exactly in the way it was supposed to, many African Americans began practicing literature and the arts. Just as the â€Å"New Negro Movement† wanted to do, to change African American culture more literary and art oriented. Langston Hughes’s writing impacted the African American people that read it during the Harlem Renaissance, his writing made them think about African American culture at that time period. Hughes’s writing influenced people to become immersed in literature and the arts. This affected the U.S. in a big way. Now the African American people are reading and writing literature and creating art. This now meant that the African American population was now producing more artistic and literary works, which increased the overall literary output of our country. This also made some white people less racist because it is hard to be racist against someone that has music that you listen to, or books that you read or art you admire.

Narrative of the Life of Fredrick Douglass

Narrative of the Life of Fredrick Douglass Introduction Douglass’s book, Narrative of the Life of Fredrick Douglass- An American Slave, provides the best evidence about American slavery. In the book, Douglass gives vivid evidence that he was once a slave; a fact that was doubted by many critics due to his oration skills and impeccable language (Douglass 11).He also gives solid evidence of the inhumanity that was characteristic of this institution. Advertising We will write a custom report sample on Narrative of the Life of Fredrick Douglass An American Slave specifically for you for only $16.05 $11/page Learn More Douglss begins the book by giving a detailed description of his childhood life and the effects that slavery had on him as a child. He then goes on to give a detailed description of the brutality that was perpetrated against American slaves during his time as a slave. The book is filled with names, scenes and events which evidence its truthfulness. This paper is a description of the brutality that Douglas witnessed as a slave (Douglass 4). Aspects of American slavery American slavery was characterized with many acts of inhumanity. Slaves were denied their rights to literacy, severely beaten, overworked in farms, provided with poor living conditions, abused sexually, separated from their families, killed, tortured psychologically and emotionally, dehumanized, etc. Let us have a look at the evidence of these acts of inhumanity portrayed in Douglass’s book. Whippings The most portrayed act of inhumanity is the frequent beatings that were perpetrated on slaves. After Aunt Hester had gone out, she was severely beaten and caused to bleed profusely. All this was done because she was not there when the master â€Å"desired her presence† (Douglass 14). This is an act of inhumanity because it appears that the slaves were â€Å"tethered† like livestock and were not free to attend their needs. Before the beating, she was stripped from her neck to the waist and then whipped severely. This can be seen as an indication that her master, Captain Anthony, was abusing her sexually. This claim is substantiated by the fact that Aunt Hester had gone out to see a male neighbor named Ned Roberts. Captain Anthony was calling her a â€Å"b -b b -h† (Douglass 14) as he whipped her. Captain Anthony got his name, presumably, from having sailed at Chesapeake Bay. Another evidence of beatings perpetrated on slaves is seen when Douglass is taken to the custody of Mr. Covey. He says that he was whipped every week until one day he collapsed while working in the farm. However, one day as Covey wanted to tie him for his weekly routine, Douglass protested and put up a fight. They fought for two hours until Douglass won the fight. This can be seen as one of the things that encouraged Douglass to relentlessly fight against the institution of slavery. It is also the beginning of Douglass’s confidence in his manhood. This is because a fter the fight, he was never beaten again. Douglass also explains how his mother received frequent whippings for not being in the farm at sunrise since she travelled at night to see him (Douglass 12). Advertising Looking for report on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More If a slave committed major misdemeanors, tried to escape or opposed the authority of the overseers in the farms, he/she was exposed to severe beatings before being sold. There is also a woman who was whipped in the presence of her children, who were crying begging the overseer to stop whipping their mother. The woman is said to have been whipped by Mr. Severe in front of her children until her blood ran for almost thirty minutes (Douglas 17). Psychological and emotional torture There is substantial evidence of psychological and emotional torture perpetrated on slaves by their masters. First of all, the separating of infants from their mothers bef ore they were one year old amounts to emotional torture on both the mothers and their children. Douglass explains how his mother walked a distance of about twelve miles night after night to see him. This was after she was separated from him during his infancy (Douglass 12). When his mother was sick and during her death, Douglass was not allowed to go and see her. Even when she died, he was not allowed to attend her burial. He says that his separation from his mother made him have no emotions for her such that her death hit him like the death of a stranger (Douglass 12). This is emotional torture perpetrated on Douglass. There is also the stated incidence in which a woman was whipped in front of her children (Douglass 17). This is emotional torture on the children. An example of how slave-holders psychologically tortured their slaves is seen when Colonel Lloyd meets one of his slaves who speaks ill of him. After the incident, Colonel Lloyd postpones the punishment for this act until two weeks later. The delay of punishment can be seen as psychological torture on the slave (Douglass 34). Sexual abuse Although Douglass does not give much evidence about sexual abuse, the reader is left to make his/her conclusions about this issue. First of all, Douglass’s father is said to be an unknown white man who is suspected to be his master. The fact that his father is unknown is a clear indication that his mother was sexually abused during his conception. This is also evidenced by the fact that his master was the chief suspect. Since masters were never good to their slaves. It is apparent that Douglass’s mother was forced into having sex with the man who bore Douglass. Another evidence of sexual abuse perpetrated on slaves is seen when Aunt Hester is whipped. There was also the rule that children who were born by black women belonging to white fathers were to be regarded as slaves (Douglass 13). This is enough evidence that the whites (masters) were sexuall y abusing slaves since for them to develop such a rule, there must have been several cases of children born by white men and black women. The rule is an indication that they had, kind of, legalized this behavior. It was also an evidence of the inhumanity that the masters had if they could send their own children to experience the woes of slavery.Advertising We will write a custom report sample on Narrative of the Life of Fredrick Douglass An American Slave specifically for you for only $16.05 $11/page Learn More Poor living conditions The slaves were provided with very poor living conditions. After a very busy day with whippings, slaves had limited time for household chores and thus they lacked enough time to sleep. They all slept on cold floors covered with very poor blankets. Slaves were provided with clothes annually. This meant that when a slave missed clothes, he/she could stay with tatters for two years. The clothes provided include two linen shirts , two linen trousers, one jacket, and another trouser for winter, a pair of shoes and stockings. Food was given on a monthly basis. Children of both sexes between the ages seven years and ten years were always naked. These were the characteristics of the â€Å"Great House Farm† (Douglass 17) which was the prestigious â€Å"workplace† of the slaves (Douglass 17). One wonders what the conditions of other lesser farms were. Dehumanization There are many cases of dehumanization in Douglass’s book. First of all, the slaves were overworked in the field and they received severe beatings while working. The effect of this can be seen when Douglass was taken to Mr. Covey. He was overworked and whipped routinely until he lost consciousness while carrying out his duties in the field. Another evidence of dehumanization of slaves is seen when Douglass’s master dies. His death is followed by the inheritance of slaves along with livestock and other property (Douglass 16) . Other acts of inhumanity Other acts of inhumanity in the book include the jailing of Douglass and his friends after an attempted escape. Additionally, while Douglass was working as a Caulker in Baltimore, all his wages were given to his master, Auld. The slaves were also denied their rights to literacy. However, Douglass beat the system and found his ways of attaining literacy. His literacy contributed greatly to his fight against slavery (Douglass 15). There is evidence that some slaves were killed for no apparent reason. This is evidenced in the description of the character of one of the overseers of Douglass’s master named Mr. Plummer. He is said to have been beheading women slaves (Douglass 13). Conclusion Many people doubted that Douglass was a slave due to his language skills but his book gave the proof that he was actually a slave. His description of the events and the environments of American slavery is filled with a lot of evidence of truthfulness inform of names. Among the names of places that are repeatedly mentioned in this book are the â€Å"Great House Farm† (Douglass 17), the Chesapeake Bay, the Baltimore, etc. On the other hand, events that are highlighted in this book are all meant to show the suffering of the slaves. These events include the singing of the slaves, who worked in the â€Å"Great House Farm† (Douglass 17) and events during which slaves were tortured or mistreated. Advertising Looking for report on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The latter include the whipping of Aunt Hester, the whipping of a woman in front of her kids, the collapsing of Douglass while working on the field and his subsequent fight with Mr. Covey, the whipping of Douglass’s mother in the morning after failing to make it to the farm by sunrise etc (Douglass 12-17). All these events are meant to show the brutality that was perpetrated against American slaves. Douglass, Frederick. Narrative of the Life of Frederick Douglass-An American Slave. U.S: Yale University, 2001. Print.

Promoting School Support Throughout Your Community

Promoting School Support Throughout Your Community Every school would benefit from increased community support. Research has proven that schools with a greater support system thrive compared to those who do not have such support. School support comes from a variety of places both internally and externally. An effective school leader will leverage a variety of strategies to get the entire community to support the school. The following strategies are designed to promote your school and gain more community support from a variety of stakeholder groups. Write a Weekly Newspaper Column How: It will highlight the school’s successes, focus on individual teacher’s efforts, and give student recognition. It will also deal with challenges that the school is facing and needs that it has. Why: Writing the newspaper column will allow the public the opportunity to see what is going on within the school on a weekly basis. It will allow them the opportunity to see both the successes and obstacles that the school is facing. Have a Monthly Open House/Game Night How: Every third Thursday night of each month from 6-7 p.m., have an open house/game night. Each teacher will design games or activities geared towards the particular subject area they are teaching at the time. Parents and students and students will be invited to come in and participate in the activities together. Why: This will allow parents the opportunity to come into their children’s classroom, visit with their teachers, and participate in activities about subject areas that they are currently learning. It will allow them to be more actively involved in their children’s education and allow them to have more communication with their teachers.​ Thursday Lunch With the Parents How: Each Thursday a group of 10 parents will be invited to eat lunch with the principal. They will have lunch in a conference room and talk about issues that are current with the school. Why: This allows parents the opportunity to become comfortable with the principal and to express both concerns and positives about the school. It also allows the school to be more personalized and gives them the opportunity to provide input. Implement a Greeter Program How: Each nine weeks students will be selected to participate in the greeter program. There will be two students greeting per class period. Those students will greet all visitors at the door, walk them to the office, and assist them as needed. Why: This program will make visitors seem more welcomed. It will also allow the school to have a more friendly and personalized environment. Good first impressions are important. With friendly greeters at the door, most people will come away with a good first impression. Have Monthly Potluck Lunch How: Each month the teachers will get together and bring food for a potluck lunch. There will be doors prizes at each of these lunches. Teachers are free to socialize with other teachers and staff while enjoying good food. Why: This will allow the staff to sit down together once a month and relax while they eat. It will provide an opportunity for relationships and friendships to develop. It will provide time for the staff to pull together and have some fun. Recognize Teacher of the Month How: Each month, recognize a special teacher. The teacher of the month will be voted on by the faculty. Each teacher who wins the award will receive recognition in the paper, their own personal parking space for the month, a $50 gift card to the mall, and a $25 gift card for a nice restaurant. Why: This will allow individual teachers to be recognized for their hard work and dedication to education. It will mean more to that individual since they were voted on by their peers. It will allow that teacher to feel good about themselves and the jobs that they are doing. Conduct a Yearly Business Fair How: Every April, invite several businesses in the community to participate in the annual business fair. The entire school will spend a few hours learning important things about those businesses such as what they do, how many people work there, and what skills are needed to work there. Why: This allows the business community the opportunity to come to the school and show kids what all they do. It also allows the business community the opportunity to be a part of the students’ education. It provides the students with opportunities to see if they are interested in working a particular business. Presentation by Business Professionals for Students How: About every two months guests from within the community will be invited to discuss the how’s and what’s of their particular career. People will be chosen so that their particular career relates to a specific subject area. For example, a geologist might speak in the science class or a news anchor might speak in a language arts class. Why: This allows businessmen and women from the community the opportunity to share what their career is all about with the students. It allows the students to see a variety of possible career choices, asks questions, and find out interesting things about various careers. Begin a Volunteer Reading Program How: Ask people in the community who would like to get involved with the school, but do not have children who are in school, to volunteer as part of a reading program for students with lower reading levels. The volunteers may come in as often as they wish and read books one-on-one with the students. Why: This allows people the opportunity to volunteer and get involved in the school even if they are not the parent of an individual within the school district. It also provides students the opportunity to better their reading abilities and to get to know people within the community. Start a Living History Program How: Once every three months a social studies class will be assigned an individual from the community who volunteers to be interviewed. The student will interview that person about their lives and events that have happened during their lives. The student will then write a paper about that person and give a presentation to the class over that person. The community members who have been interviewed will be invited to the classroom to hear the students’ presentations and to have a cake and ice cream party afterward. Why: This allows students the opportunity to get to know people within the community. It also allows members of the community to assist the school system and to get involved with the school. It involves people from the community that may not have been involved in the school system before.

California Should Have Stricter Divorce Laws Essay

California Should Have Stricter Divorce Laws - Essay Example This skyrocketing number of divorces has resulted in greater numbers of children being separated from one of their parents and cast into an uncertain future. More importantly, California has made divorce such an easy process that it now suffers from a culture of divorce that is void of personal commitment, places career and finance ahead of relationships, and needs to be reformed to make divorces in California a more deliberate process. A major breakdown in marriage that is caused by easy divorce is the breakdown in the trust and commitment that a couple needs to exist as equal partners. This breakdown begins way before a problem in the marriage surfaces. The easy dissolution of a marriage dilutes the traditional marriage vows and leaves them as little more than a casual agreement. When both spouses live with the anxiety created by the knowledge that the marriage can end at any time, and for no good reason, couples are less likely to invest in their relationship. They may be more reluctant to invest in property or children. A difficult, and more thoughtful approach, to divorce could help restore the belief necessary to remove the uneasiness of living with the thought that your spouse is in no way contractually bound to the you. I think it would also be a significant sign to the children that commitment, promises, and sacred vows have a purpose. It is generally held true that children suffer the most in a divorce. Initially they are impacted by the separation from one of their parents and a confused notion that it may have been their fault. Divorced couples that I have known have greater financial problems that directly impact the children. These parents sharing custody, or with single custody, find less time to involve themselves in the child's life. The child may participate in fewer outside the home activities and have less connection with their social environment. I don't believe that remarriage and step-parenting can ever replace the bond of the biological parents in the minds of the children. These difficulties will follow the child through their life and result in alienation and very little faith in the institution of marriage. While children are taught that commitment has less value in a relationship than the convenience of easy separation, the easy divorce laws reinforce the idea in the minds of adults. Making a career choice or a wish to make a geographical move may break up a marriage. If personal fulfillment outweighs the trust that the partner has invested in the relationship, the jilted spouse will be left with the haunting fear of intimacy. They have come into the institution of marriage with uncertainty and leave it with the certainty of mistrust and betrayal. I think that these issues could be addressed by making the laws on divorce stricter in its requirements that lead into the legal finalities. I think stricter laws on divorce would help insure that the intent of marriage is not at the mercy of whimsical personal preferences. Often, these career or personal preferences are a short-term divergence outside the relationship. They may offer a future that appears to be rosier than it will eventually be. Thoughts of infidelity may wane with time, counseling, or reexamination. However, a quick and easy divorce eliminates any possibility of

Marketing Strategies Personal Statement Example | Topics and Well Written Essays - 4500 words

Marketing Strategies - Personal Statement Example It also highlights how Phil addresses the gaps that are present in products provided and customer expectations. Table of Content Executive Summary of the Marketing Plan 5 Company Introduction 5 Mission Statement 6 Branding 6 Pricing 8 Distribution Plan 10 Integrated Marketing Communication 11 Customer Satisfaction Plan 11 Marketing strategies 12 SWOT 13 Strength 14 Opportunity 14 Differentiation strategy 15 Be a leader of follower 15 Macro Environmental Issues 16 Significant Business Trends 16 Marketing Plan 17 Reference 21 Executive Summary of the Marketing Plan Phil has been planning to expand its business. Africa is having the maximum demand for electronic goods in the world so Phil has been planning to set up its base in this area. Phil is planning to launch both low as well as medium end phones in this market. Along with providing goods according to the requirement, Phil has been providing variety of services. Effective after sale services and repairs will help in the expansion of the company. The basic market plan is to produce only those goods that are of high demand. Provide good after sale services so that it can gather some loyal customers who would stick to the brand for a long time. The requirements of different markets are different so Phil has carried out an effective research of each product. The aim of the company is to become a market leader in future. The target customers need to be estimated and accordingly the profit and sales plan needs to be prepared. This would invariably help the marketing plan of the company. The marketing plan that it follows in the west is different from what it has been following in Africa as the taste and preferences differ from place to place. It needs to effectively execute its marketing plan for the success of the company. Company Introduction Phil Company Limited was set up on 12th April 2008. It is a private company which deals in manufacturing of electronic goods. Phil Samuel founded this company. The headquar ters of Phil Company Limited is situated in Cambridge, USA. There are two manufacturing sites in Kingston and Jamaica. Phil Company Limited is a manufacturing company in USA. The company is owned by Dick Harry, Phil Samuel along with 8 other partners. The products that the company manufactures consist of television sets, radios, micro waves, cell phones and computer hardware. Phil Company Limited has been in manufacturing business for the last 4 years. Phil Company Limited generally manufactures goods based on the orders from the various retailers existing in the market. The total employee strength of Phil Company Limited stands is about 2000, which include its sites in US and Jamaica. The company has been steadily increasing its market share in both domestic as well as international market because of the company's experience in this sector as well as the company's performance. The company is striving hard to increase its market share. Mission Statement The Mission Statement consist s of the purpose of the organization. The main purpose or mission of the organization is to become the leader in manufacturing as well as marketing the electronic goods not only in USA but throughout the world. The organization is trying to bind in the latest technology which would help in production of advanced electronic products which would carter to the requirements of the people and thus will be successful in its mission of becoming the largest manufacturer of electronic goo

Mass Communication Essay Example for Free

Mass Communication Essay According to historical evidence, oral exchange of news was the common method of communication in ancient India, whereas the modern medium of communication system was originated since the end of the eighteenth century. The present inquiry deals with variety of sub topics when analyzing Indian mass media. The coverage, popularity, diversification, westernization, commercialization, technology, entertainment, education, politics, sex, violence, women and children, are some of such topics which are deeply and sociologically analyzed in the study. The print media, Radio, TV, and Films are taken into account as comprised of Indian mass media throughout the study. Having understood that the nature of mass media is determined by social conditions, a Herculean attempt is made to understand Indian mass media as a manifestation of social implications in association with the society of India. According to study, Indian mass media is a symbol as well as a reflection of India society, which is extremely heterogeneous, diverse, and most importantly, a place of wide range of opinions. These criteria are relative, since the earliest forms of mass media (the printed book or pamphlet) were limited to the minority of a society that happened to be [emailprotected] com 20 literate and relatively close to the place of publication. There has been a continuous line of development of technologies since the earliest forms of media (rock paintings) to the latest digital forms that have expanded the capacity, speed and efficiency of transmission (McQuail, 2000). Meanwhile, as Block (1979) argues, mass media refers to methods of message transmission over space and time. Media involves a communication process by which messages are sent through space; both the [emailprotected] com Tilak Wijesundara International Journal of Communicology 2011;1(1) channels have come into existence and have been attracted by millions of listeners. Moreover, in India, Television made a humble debut when Doordarshan (DD) was initiated in 1959. Today, Television service is available throughout the country, directly as terrestrial TV and through cable operators, as satellite TV. When taking Films into consideration, India? s first Film was screened in 1896. Today, Indian Film industry which is widely known as â€Å"Bolliwood† is the largest Film industry in the world, producing over 800 Films annually. The present inquiry deals with variety of sub topics when analyzing Indian mass media. The coverage, popularity, diversification, westernization, commercialization, technology, entertainment, education, politics, sex, violence, women and children, are some of such topics which are deeply and sociologically analyzed in this regard. The print media, Radio, TV, and Films are taken into account as comprised of Indian mass media throughout the study. Having understood that the nature of mass media is determined by social conditions, a Himalayan attempt is made to understand Indian mass media as a manifestation of social implications prevalent in association with the society of India. It is due to this reason that a Sociological analysis is applied throughout the study as it bringsthe hidden realities of Indian society in general and its mass media in particular. Popularity Although it is evident that the overall popularity of mass media has been increasing, it is notable that this popularity varies in different media. In colonial India, print media had acquired an immense popularity among people as the vehicle of 21 sender and receiver devote time within that process (Hornic, Schlinger, 1981). So, in generally, as McQuail (2000) points out, it is not incorrect to denote the idea that the term „mass media? is shorthand to describe means of communication that operate on a large scale, reaching and involving virtually everyone in a society to a greater or lesser degree. It refers to a number of media that are now longestablished and familiar, such as newspapers, magazines, film, radio, television and the phonograph (recorded music). As historical factors indicate, oral exchange of news was the common method of communication in ancient India. As Malhan (1992) illustrates, religions and religious places (places of worship) employed every available medium of communication in that period. In addition, bathing places, tanks, riverbanks, sea shores, chopals also acted as forms of communication. It is also evident that educational institutions equally played a significant role in activating the process of communication in India in the past. The modern medium of communication system is seen to be originated in the land of India since the end of the eighteenth century. The print media came into existence at the end of the eighteenth century symbolizing the first modern medium of communication and information. Indian press today is one of the largest in the world with more than 30,000 Newspapers published with an annual circulation that exceeds 55 million copies. Meanwhile, it is true to state that India was among one of the earliest countries to adopt broadcasting. The cable subscriber base has increased from around 0. 05 million in the early 90s? to around 24 million by 1999-2000. Today, it is possible to view over 75 channels over satellite cable Television. In any case, as many studies do suggest, the prevalence of audio-visual media has not crippled the popularity of films. As Malhan (1992) suggests, even though TV and Video provide most of the ingredients within the home with all the comforts, people still prefer to see pictures on wider screens in crowded halls. In fact, Films provide the most direct communication to the mind and images do not need to be translated to be understood. It cuts language barriers and can be enjoyed by both the educated and the fool alike. The songs and dances in Films are immensely popular among masses and popular Film stars live in the hearts of common people for generations. What is interesting to see is that Western audiences are becoming more interested in Indian Films, which has made Indian Films a global phenomenon. Diversification The diversification has been a notable feature in Indian mass media. This symbolizes the diversity of India? s people. In 2001, India had 45,974 newspapers 22 independent movement and the voice of the people. Nevertheless, it is evident that this popularity shifted to Radio and TV with their emergence as audio-visual media, and this shift is significant after independence. Simultaneously, newspapers made a detachment of the general public. It is true that newspapers today have become a class medium. According to the present estimates, newspapers are purchased and read by less than 20% of India? s total population. Meanwhile, the broadcasting media have the capacity to reach out to the people in every four corners of the country. By indicating the popularity of Indian Radio, Malhan (1992) illustrates, â€Å"as a comparatively low cost spoken word medium, it has become a constant companion for farmers, workers, travelers, sports lovers and for all those who are interested in news, music, drama, quiz programs, farm bulletins, or views of eminent persons on public affairs. Because of its low cost and easy availability, it has been a common man? s paradise, and for people, a symbol of social respectability as well. However, it is incorrect to mention that the existence of print media has been totally paralyzed today, rather, evidence indicate that particularly the book publishing industry has been growing at an exceedingly higher level, with around 10,000 publishers and around 40,000 new titles every year. The domestic publishing market is in fact one of largest in the world today. Since its beginning, Television has acquired an immense popularity as the key media in the world. According to one idea, it is clear that Television is central to the processes of media saturation. Indeed, Television is central to modern society altogether (Abercrombie, 1997). The popularity of Television symbolizes the increase of [emailprotected] com [emailprotected] com Tilak Wijesundara International Journal of Communicology 2011;1(1) large country where many languages are spoken. Each of the larger languages supports its own Film industry: Urdu/Hindi, Bengali, Marathi, Kannada, Tamil, Telugu, and Malayalam. Accordingly, the Indian film industry is placed in diverse regions as follows; ? ? ? ? ? ? ? The Hindi/Urdu film industry, based on Mumbai is called „Bollywood The Marathi film industry, based on Mumbai and Pune The Tamil film industry, based on Chennai, Tamilnadu The Bengali film industry, based on Kolkata, West Begall The kannada film industry, based on the state of Karnataka The Telugu film industry, Hyderabad, Andhra Pradesh based on including 5364 daily newspapers published in over 100 languages. The largest number of newspapers were published in Hindi (20,589), followed by English (7,596), Marathi (2,943), Urdu (2,906), Bengali (2,741), Gujarati (2,215), Tamil (2,119), Kannada (1,816), Malayalam (1,505), and Telugu (1,289). The diversification is also apparent in Indian Broadcasting media. For instance, All India Radio? s (AIR) programs have been diversified over the years. Today, its home service programs are transmitted for 3. 91 hours every year. In addition, there are also external service transmissions which present programs in 17 foreign languages and 8 Indian languages for over 56 hours daily. AIR broadcasts programs for special audiences and occasions. Specific programs are relayed for the armed forces, women and children, youth students, industrial workers, and rural and tribal people. Fourteen stations broadcast daily programs twice a week in regional languages for women with the objective of providing entertainment and imparting information on household topics. Programs on family welfare, a very important information sector for the welfare of the women are planned and produced by 36 family welfare units at various broadcasting networks. These programs are integrated with the general programs as well as those meant for special audiences like rural, folk, women, youth, and industrial workers (Malhan,1992). Indian Television has achieved an immense success in reaching wide range of viewers. The prevalence of over 75 channels itself indicates its veracity. Doordarshan (DD) alone offers diverse national, regional, and local service for Indian Television viewers. The diversification is immensely visible in association with Indian Films. India is a [emailprotected] com The Malayalam film industry, based on the state of Kerala What all these factors suggest is that Indian mass media are highly diversified in order to access multitude of people. Commercialization/ Westernization In the present scenario, it has been often put forward the fact that Indian mass media are enormously subject to commercialization and Westernization. This is particularly true with regard to Television and Cinema. As D? Souza (1998) indicates, contemporary film making is a big financing venture more than ever before. It is usually controlled by commercial consideration rather than the demand o the art. Films make no demands on the power of thinking, rather, ignore it for the sake of commerce. This argument is supported by Malhan (1992) when he denotes the fact that the Cinema after independence is predominately commercial so far as feature films are concerned. 23 [emailprotected] com Tilak Wijesundara International Journal of Communicology 2011;1(1) advertisements or advertorials is disguised as news. Whatever it is, it can be assumed that the process of commercialization and westernization have been in a tremendous enhancement after 1990s than ever before, with the introduction of liberalization and privatization policies. Technology It is crystal clear that all the mainstream mass media in India are under the impact of high technological appliances. As Malhan (1992) indicates, the advanced technologies such as adaptation of satellite communication and broadcasting, electronic printing, electronic and digital technology, extensive use of Tele-communication, internet and computer machinery are enormously benefited by the print media today. Television and Radio too has no exception in this direction. Moreover, Indian Cinema is in extreme use of new and effective technology in the process of Film making, recording and screening. However, as D? Souza (1998) points out, even though India has been using an increasing level of technology, very powerful political and economic forces have gained control over technology in general and communication system in particular. This has obstructed the communication flow from and to the grass root level. What is indeed true is that Indian mass media today are in the hands of few business houses and companies. As Sahay et al (2006) remarks, the most visible change is the growing influence of commercial departments in the media companies in India.

Alzheimers Disease Essay -- Alzheimers Disease Essays

Alzheimer’s Disease   Ã‚  Ã‚  Ã‚  Ã‚  Alzheimer’s disease is a progressive degenerative disease that attacks the brain and results in impaired memory, thinking and behavior. Alzheimer’s is the most common form of dementia. Dementia is the lost of thinking, remembering and reasoning so bad it screws up ability to do daily functions and eventually resolves in death. Dr. Alois Alzheimer’s first discovered the disease in 1906. Since then research has developed a deeper understanding of the changes in the brain. Warning sign’s of Alzheimer's are memory loss that affects home and job skills, problem in speaking, poor judgment, and difficulty in learning. The last stage of Alzheimer's disease is when you’re unable to take care of yourself. The disease can last from 3 to 20 years from the time of onset of symptoms.   Ã‚  Ã‚  Ã‚  Ã‚  Alzheimer’s disease affects as many as 4 million Americans. It can affect almost any age but still is more common in the ederly. As age ing population continues to increase, so does the disease. Today, 3% of the people ages 65 to 75 have alzheimer’s, 10% of those aged 75 to 85 have alzheimer’s and half the age 85 may have it to. Without a new cure it is estimated that alzheimers will affect over 14 million people by 2050. The elderly are the most infected with the disease and its still spreading. Other disease in common with Alzheimer’s is multi-infract dementia, Huntington’s disease, Pick’s disease, and Parkinson disease. People wonder if Alzheimer is genetic â€Å"meaning runs in families† the answer is the evidence isn't clear. Doctors and Physicians say if you have a by blood family member with Alzheimer's there's a slightly greater chance of getting or having the Alzheimer's disease. Many wonder if memory loss is a natural part of aging. The answer is yes and no, everyone has forgotten where he or she parked their car or the name of an acquaintance a one time or another . And many healthy individuals are less able to remember certain kinds of information as they get older. The symptoms of Alzheimer's disease are much more severe than simple memory lapses. This chart will kinda help you understand the difference. Activity   Ã‚  Ã‚  Ã‚  Ã‚  A person with Alzheimer’s Disease  Ã‚  Ã‚  Ã‚  Ã‚  Age- associated memory loss Forgets  Ã‚  Ã‚  Ã‚  Ã‚  Whole experiences  Ã‚  Ã‚  &... ... for home repairs or products they don’t need. 6.Problems with abstract thinking, balancing a checkbook may be hard when the task is more complicated than usual. Someone with Alzheimer’s disease could forget completely what the numbers are and what needs to be done with them. 7.Misplacing things, anyone can temporarily misplace a wallet or key. A person with Alzheimer’s disease may put things in unusual places: an iron in the freezer, a wristwatch in the sugar bowl, or a sandwich under the sofa. 8.Changes in mood or behavior, everyone can become sad or moody from time to time. Someone with Alzheimer’s disease can show rapid mood swings-from calm to tears to anger-for no apparent reason. 9.Changes in personality, people’s personalities ordinarily change somewhat with age. But a person with Alzheimer’s disease can change a lot, becoming extremely confused, suspicious, fearful, or dependent on a family member. 10.Loss of initiative, itâ€⠄¢s normal to tire of housework, business activities, or social obligations at times. The person with Alzheimer’s disease may be very passive, sitting in front of the television for hours, sleeping more than usual, or not wanting to do usual activities. Alzheimer's Disease Essay -- Alzheimer's Disease Essays Alzheimer’s Disease   Ã‚  Ã‚  Ã‚  Ã‚  Alzheimer’s disease is a progressive degenerative disease that attacks the brain and results in impaired memory, thinking and behavior. Alzheimer’s is the most common form of dementia. Dementia is the lost of thinking, remembering and reasoning so bad it screws up ability to do daily functions and eventually resolves in death. Dr. Alois Alzheimer’s first discovered the disease in 1906. Since then research has developed a deeper understanding of the changes in the brain. Warning sign’s of Alzheimer's are memory loss that affects home and job skills, problem in speaking, poor judgment, and difficulty in learning. The last stage of Alzheimer's disease is when you’re unable to take care of yourself. The disease can last from 3 to 20 years from the time of onset of symptoms.   Ã‚  Ã‚  Ã‚  Ã‚  Alzheimer’s disease affects as many as 4 million Americans. It can affect almost any age but still is more common in the ederly. As age ing population continues to increase, so does the disease. Today, 3% of the people ages 65 to 75 have alzheimer’s, 10% of those aged 75 to 85 have alzheimer’s and half the age 85 may have it to. Without a new cure it is estimated that alzheimers will affect over 14 million people by 2050. The elderly are the most infected with the disease and its still spreading. Other disease in common with Alzheimer’s is multi-infract dementia, Huntington’s disease, Pick’s disease, and Parkinson disease. People wonder if Alzheimer is genetic â€Å"meaning runs in families† the answer is the evidence isn't clear. Doctors and Physicians say if you have a by blood family member with Alzheimer's there's a slightly greater chance of getting or having the Alzheimer's disease. Many wonder if memory loss is a natural part of aging. The answer is yes and no, everyone has forgotten where he or she parked their car or the name of an acquaintance a one time or another . And many healthy individuals are less able to remember certain kinds of information as they get older. The symptoms of Alzheimer's disease are much more severe than simple memory lapses. This chart will kinda help you understand the difference. Activity   Ã‚  Ã‚  Ã‚  Ã‚  A person with Alzheimer’s Disease  Ã‚  Ã‚  Ã‚  Ã‚  Age- associated memory loss Forgets  Ã‚  Ã‚  Ã‚  Ã‚  Whole experiences  Ã‚  Ã‚  &... ... for home repairs or products they don’t need. 6.Problems with abstract thinking, balancing a checkbook may be hard when the task is more complicated than usual. Someone with Alzheimer’s disease could forget completely what the numbers are and what needs to be done with them. 7.Misplacing things, anyone can temporarily misplace a wallet or key. A person with Alzheimer’s disease may put things in unusual places: an iron in the freezer, a wristwatch in the sugar bowl, or a sandwich under the sofa. 8.Changes in mood or behavior, everyone can become sad or moody from time to time. Someone with Alzheimer’s disease can show rapid mood swings-from calm to tears to anger-for no apparent reason. 9.Changes in personality, people’s personalities ordinarily change somewhat with age. But a person with Alzheimer’s disease can change a lot, becoming extremely confused, suspicious, fearful, or dependent on a family member. 10.Loss of initiative, itâ€⠄¢s normal to tire of housework, business activities, or social obligations at times. The person with Alzheimer’s disease may be very passive, sitting in front of the television for hours, sleeping more than usual, or not wanting to do usual activities.

Impact of the internet Essay

Since the advent of the internet, the world has experienced many changes in various aspects of life including the social set up. There is virtually no limit to the information that one can access from the internet just from the comfort of ones chair or bed depending on where you are logged in. Getting in touch with people from any corner of the world has been reduced to just a few strokes of the keys and a click of the mouse. The social impacts of these are many. To start with, there is social alienation leading to complete lose of physical touch with relatives and friends. Individuals are tending to keep away from education and work places. The outcome of this is that people tend to lack face to face socialization as they just get locked up behind there computers. According to Brian, people tend to become significantly depressed, stressed and lonely with one another as they spend many hours chatting in the internet (Brian W, 2006). Even though chat rooms in the net provide almost the same interactive approach to socialization, it however lacks the in–person connection necessary for people to develop acceptable social skills. It is feared that this lack of touch will affect the way the young people socialize especially in communities that dictates strong interpersonal relationships whether it is to the families or friends. This is just one good example of a culture that faces being thrown out or being given little significance by the people due to advent of the internet. Another big change brought to the society due to internet is the lose of identity since most people especially in the urban set up are getting strongly attached to the new culture adopted from the internet . Almost all communities uphold good moral standards in the societies. However, with advent of internet, this has been completely put at stake. High percentage of pictures and videos in the net are pornographic in nature. There are new cultures coming up in the society like establishing online friends. This is common with the many social sites like nimbuzz, tweeter and facebook. Furthermore, dating culture has shifted to the net where there are many sites to look for soul mate. The ease with which people access the friends highly jeopardizes the morality of the society. Politically the freedom of flow of information is suggestion of the democratic level in a country. The internet is one of the technological means in the area of information and knowledge revolution. The internet therefore bears political culture in many meanings. As a fast and handy way of disseminating information, many governments have started using the internet to reach out to the public. There are various government sites with government information. In addition, many people converse about political issues over the net through chat rooms and networking sites. Internet is an available means through which people concerned with politics communicate since it has a gigantic storage capacity (Hasan A, 2005). The internet is an arena that has experienced rapid growth economically. The net is no longer just a place for getting simple information and walk away. It has turned out to be taking the place of learning institutions. It is like a playing field full of games and even a shopping mall full of goods of all sorts. Actually, there is a lot of business carried out in the net. Various companies’ enterprise on providing internet services. They host the internet backbones acting as internet access points, service providers between countries and continents (Andrew O, 1998). They reap a lot profit due to the increasing high demand for internet services, though there is a lot of competition as more people also venture in to get the benefits.

Parallels between Gilgamesh and Genesis Essay

I. Introduction: Today, we are often bombarded with various inventions and discoveries coming from different parts of the world. But it is with great amazement when we look upon the advancement made by an ancient civilization that has come to be acknowledged as the cradle of civilization, Mesopotamia, at a time when most of its neighboring people-group was pursuing a nomadic life. Not only have they revolutionized human society through its invention of the wheel, writing too, must have originated in this place as shown by the Epic of Gilgamesh. Ancient as it is, being one of the world’s earliest-known epic poetry (â€Å"Epic†) taken from Sumeria and which the Babylonians developed into a long poem, it is undoubtedly beautiful; and ancient as it may be, high respect should be given   to it as one of the literary masterpieces of mankind. Genesis on the other hand, is the first book of the Bible. Genesis is the Greek word for â€Å"beginning† or â€Å"origin†, and is a Greek translation derived from the Hebrew b’reshith meaning â€Å"in the beginning†, the first word in the Old Testament. II. Meaning and Importance A. Epic of Gilgamesh At the outset, as one reads through the poem, it would readily display the glorification of the central figure, the historical warlike king of Uruk —Gilgamesh. All throughout the poem, the reader is led through his many exploits and achievements of Gilgamesh that gives the over-all impression of a constancy of battle-like stance. This I would not find surprising since this people’s land was always subjected to crisis such as the threat of invasion or the flooding of the rivers. As to the story, it relates much on how he has overcome every opponent, obstacles, and almost everything he had set out to do. Such achievements were made possible and justifiable as the narrative describes the super-human nature of the lead figure — being two-thirds divine and one-third human. How Gilgamesh emerges as a conqueror comprises the first part of the story. It would seem that the author wants to establish the fact that all the hopes and aspirations of its people are embodied in Gilgamesh. The first part shows and proves that whatever man could aspire to achieve or be has been done by the superhuman Gilgamesh. The second part directs the story towards the king’s bid for immortality through his quest for the immortalized Uta-Napishtim. Structurally speaking, these two parts (which would almost appear as unrelated) divides the story. Both would seem to take the reader into two different directions, driving down two different points. The death of Enkidu serves as the turning point that separates the two parts. What serves for continuity for the narrative are the inherent traits of Gilgamesh’s character — his fearlessness and obstinacy to be undaunted by obstacles. What is also a unique trait of the account of Gilgamesh is that the reading of the story is through a transcription of an oral story-telling, which the narrator in the story also revealed as a transcribed oral story of ancient times. Just as Gilgamesh was described as half-human and half-divine, so is the overall nature of the story. The narrator convinces its listeners and readers alike of the real existence of the king. However, its way of convincing is ironic since it proves the authenticity of its story through the existence of the very walls of the city of Uruk which we, present-day readers would find nowhere but in the walls of our imagination (â€Å"Assro-Babylonian Mythology: Gilgamesh†). The epic serves not only as a literary feat for early civilization; it also bears the identity of the early settlers of the Tigris-Euphrates area. However, its relevance supersedes its cultural identity. This ancient story connects its people with us and all of humanity as they ponder the same question which afflicts all men — death, the destiny of every man. It also attempts to answer whether any mortal man could possibly escape it and also the mystery of what lies ahead after death. In finding the answer and conclusion to these questions lies the significance of the two parts of the story. As mentioned, the first part is given to prove the semi god-like abilities of Gilgamesh. If he then, who bears such qualities failed in his bid for immortality, as shown on the second part, how much more for ordinary mortals? The narrative convinces its hearers or readers of the inevitability of death and must resign oneself of this fact. The most that man can do is to be fearless in facing it, the way Gilgamesh triumphantly faced death together with Enkidu in the great Cedar Forest. However, its main conclusion is: that man is powerless to escape it. B. Genesis Genesis originated as part of a larger literary unit that was only later broken up into books. That larger unit is the religious history of ancient Israel, usually called the Pentateuch. In it were traced Israel’s origins from its chief formative experiences down to its settlement in the land of Palestine. Also incorporated into the narrative were law codes formulated at various times in Israelite history. The entire complex came to be ascribed to Israel’s founder and first lawgiver, Moses. This position has been modified as a result of modern Biblical scholarship. Genesis is a logical division of the original text of the Pentateuch. It represents a twofold introduction to the story of Israel’s formation as a â€Å"covenant people†Ã¢â‚¬â€God’s chosen people. The patriarchal history comprises cycles of stories relating to three major figures of the pre Israelite past, namely Abraham, Isaac and Jacob, together with supplementary traditions about other ancestors who were of secondary interest. After an introductory genealogy there appears first the story of Abraham and Isaac. Included is a fragmentary history, possibly of Moabite origin, of Lot, the ancestor of the Moabites and Ammonites, who were related to the Israelites. There is also the history of Ishmael, who is regarded as the ancestor of the Arab peoples. The second major cycle is that of Isaac and Jacob. This cycle also contains supplementary material, some of the Edomites origins, relating to Esau, ancestor of the Edomites. Finally, there is the extensive and distinctive story of Joseph, the major intrusions into which are a variant history of Judah in chapter 38 and the â€Å"blessings† of the Israelite tribes in Chapter 49. Chapter 1 tells of God’s act of creation. Chapters 2-11 record human history from Adam to Abraham and describe the Garden of Eden, the Tower of Babel, and the Flood. The connecting link between all these parts of Genesis as well as between it and the other books of the Pentateuch, which it introduces, is a concept of divine intervention in man’s history. This concept has been given the name Heitsgeschichte, â€Å"salvation history†. Israel believed itself to be the product of a history in which it had encountered a God who had made it His Covenant people. The great events of this history are traced—the Exodus from Egypt; the experiences of the Red Sea, of Sinai, and of Kadesh, where Israel waited outside the Promised Land; and the occupation of the Promised Land. All these reveal a God of mercy and kindness, though also of justice and retribution, a God who had chosen Israel out of simple, gratuitous love. This historical perspective was imposed in Genesis both on the patriarchal legends that had been derived from Palestine and on the mixed Mesopotamian- Palestinian myths and sagas from which the book’s first chapters are constructed. Thus in Genesis, Creation is seen no longer as mere myth, that is, as a religious conviction visualized in narrative. It is instead, the first in a series of God’s saving acts, by which he had brought forth an ordered universe out of primordial formlessness. Man was placed in that world as God’s image and likeness, to be its ruler. But men improved unequal to the task. His wilfulness set him in opposition to God and introduced disorder into the world. After this followed murder and the hatred of man for man, for example, Cain and Abel, Lamech and the Cainites, even cosmic disorder, which the story of the sons of God and the daughters of men attempts to, explain. The Flood is understood in Genesis as both divine retribution and mercy: it brought an end to an evil generation, but a faithful remnant was preserved in the person of the righteous Noah and those who were saved for his sake. III. Gilgamesh and the Flood in the Bible The epic makes mention of the Flood in reference with one of the oldest books of the Bible. Similarities of the two accounts were the flood, the gigantic boat, and the fact that animals and living creatures were made to come aboard along with the one human family who entered the boat. There are major disparities though as to the recounting of the event. In the account of the Bible, the coming of the Great Flood in Noah’s days was not held as a secret before men, whereas in the story of Gilgamesh, the gods have intended to have it kept as a secret. Noah was even commanded by God to preach and warn the people of its coming (as a sign of His mercy) while he builds the ark. The people however, did not listen and even taunted Noah. Such reactions may have been likely since many Bible scholars believe that prior to this incident, rain had not yet fallen on the earth. In the Bible account, the door of the ark was supernaturally closed and opened by God alone. Noah had no power or aut hority over it. In Gilgamesh’s, the sealing of the door bears no spiritual meaning. Noah’s God and the gods in Gilgamesh were shown to have deeply regretted the sending of the flood that has wiped out humanity expect for those inside the great boat. One of the gods in the epic was displeased at first with the survivors, while the God of Noah readily blessed them. IV. Conclusion The work unfolds before us the thoughts and intents of the Sumerians and the rest of the Mesopotamians. Like the rest of most societies, they give enormous significance to fame and wealth. Fearlessness is held as a great virtue, born out perhaps of their constant living in fear of antagonizing their gods who they believed caused them all their troubles. Although Mesopotamians have achieved much, they did hold a pessimistic view. Life, it seemed for them, was a constant struggle a struggle against the forces of nature and the caprices of their gods. Towards the end of the story, even the endeavors of men would come to nothing as he comes to the end of his life. â€Å"Eat, drink and be merry for tomorrow we shall die† would have been the guiding principle of Mesopotamians. Perhaps so, since one historian had noted that over forty percent of their grain production was used to make beer. Although we discuss this epic as an ancient story, the quest for the answers about life and death still continuous to haunt several people even to this present-day. Above all, however, Biblical critics of the 20th century are willing to measure Genesis by historical standards other than those of the 19th century. By those standards Genesis was condemned or defended in the time of the â€Å"Babel and Bible† controversy. That dispute developed when the Sumerian and Akkadian literatures of ancient Mesopotamia were discovered and deciphered in the 19th century. The conclusion was easily drawn that the message of Genesis was of no more relevance to the history of religions than the myths of Babylonia, whatever might be the other values of the book. But the 20th century idea of history is more attuned to that which inspired the authors of Genesis. This view recognizes that recording specific facts and dares is not the, real object of history writing. Rather, the aim is to discover and portray realities that challenge human experience and demand an accounting. By the criteria of historicism Moses can hardly said to have existed; yet Israel itsel f is the historical witness of Moses. Genesis and the Epic of Gilgamesh are two great books that could inspire people when they read it. The facts and information’s are somewhat intertwined in some ways. These two books should be treasured and cherished especially by those who want to know the history of our forefathers, their fall and how they were saved by a mighty Creator.

Finish Line Is Six Feet Under Professor Ramos Blog

Finish Line Is Six Feet Under Racing cars has a dark history; from the times where booze was outlawed, the 1920s and early 1930s was a time where big names like Al Capone would provide affordable and illegal beverages to the United States. One of the answers to evading law enforcement was to spend small fortunes in order to modify the speed, handling, and overall performance of cars, in order to avoid getting caught and to supply alcoholic goods around the country. While it may be hard to believe, it is true that illegal smuggling or ‘bootlegging’ of booze would be the earliest ancestor of the modern-day racing. Even though Prohibition lasted for a little over a decade, the drive to enhance the performance of our vehicles never ceased, and would give birth to organizations such as the National Association for Stock Car Auto Racing (NASCAR), Formula 1 racing, and countless other professional-level motorsports. While no one would be arrested for consuming or purchasing booze nowadays, modern civilization is plagued with issues that come from the car culture. Every day is the same story; amateur racers take the streets, and emergency responders arrive on scene to twisted and burning metal, and casualties. It’s an epidemic that’s swept the world for almost a century. While it provides a valuable source of entertainment on the legal side, there are those who partake in underground events, and many times leading to the loss of life or property. Many people believe street racing to only potentially bring harm to themselves or any of the drivers, but unfortunately, onlookers, uninvolved pedestrians and drivers, buildings, and other property have been maimed, injured, or killed. The car scene is heavy with enthusiasts all over the world, with loyalties lying with any manufacturing company you can think of. The community is one that can be wholesome for friends and family of all ages, bringing people of all ages, races, nationalities, and hobbies together to give appreciation to one another’s priceless possessions. However, where there are modified cars, there are many who can’t resist showing off to everyone else their exhaust notes, how much smoke their tires can bellow, and seek those who would fall for the flexing claim of whose car is faster. Just like in any culture, especially with hobbies involving a lot of cash, drugs and alcohol seem to be a commonly mixed in with the fray, bringing a whole plethora of issues that span in the underground racing communities all over the world. Most states have stepped up their game within law enforcement to crack down on racing. California has become an example to the rest of the country on how much communities here dislike street racing, and the stigma of those with anything other-than-normal are at an all-time-high, especially with most states already containing strict emissions laws that prevent many from being able to modify their vehicle in many ways, in order to prevent air pollution and to discourage people from street racing. Arguably one of the bigger reasons street racing seems to be a big issue would also be due to the lacking choices in venue for the average amateur driver, as well as the strict rules put in place for driver safety, such as spending upwards to a couple thousand dollars for a roll cage, safety helmet, safety harnesses, and obviously modifications to the suspension. A lot of the issues that would be harder to crack down on altogether and fix would be the stimulation many amateur racers may receive from high-risk activity and gambling. One factor that is seen in street racing is driver age. A lot of the younger and less experienced drivers tend to fall into the temptation of wanting to test the capabilities of their vehicle, and likely do not understand the what kind of skill goes into performing certain maneuvers, especially if their vehicle was not made for the purpose of racing. Unfortunately, there really is no single answer on how we can stop people from street racing, aside from increased vigilance of law enforcement, as well as education on why it’s not safe and immoral. In regards to law enforcement, street racing in any state could yield severe punishment, such as having your vehicle impounded, apprehension, heavy fines, as well as being convicted and sent to prison. Police in California have even gone as far as crushing your vehicle if you were arrested for street racing. While many saw this as a simple scare tactic, many heartbroken owners who were charged with street racing watched their hard work and money spent get crushed in moments. All we can do to prevent organized street racing events is anonymous reporting, vigilance in our law enforcement, and keeping our communities proactive. One of the few things that can be done to prevent unnecessary deaths is to also teach new and inexperienced drivers the importance of respect for the vehicle and other motorists, as well as the consequences of dangerous driving. In the past five years, cars have entered a new era of performance. The Ford Mustang, for example, has been the center of ridicule for their infamous loss of control, having countless videos of accidents involving the legendary Pony Car. While much blame would be placed on Ford for a flawed design, it isn’t out of the ordinary for a young and inexperienced driver to get a hold of one for much less than another sports car with similar performance, resulting in an implied, limitless potential. Anyone would be excited to driving and showing off their new vehicle, regardless of model, but it is imperative to teach younger drivers to understand that what they are controlling is something that can make life easy, but also end it. Annotated Bibliography Knight S, Cook LJ, Olsen LM. The Fast and the Fatal: Street Racing Fatal Crashes in the United States. Injury Prevention. Print. 2004. This article goes in-depth with the characteristics with accidents involving street racing. It points out the statistics about why these accidents occur, and the attitudes of those who partake in these events. Key points are brought up, such as impaired driving, as well as potential solutions to avoiding and preventing needless accidents resulting from street racing. Queally J and Santa Cruz N. Out of Control. LA Times. Article. 2018. https://www.latimes.com/projects/la-me-street-racing/ Street racing is a huge issue in Southern California. The danger doesn’t just fall on the driver, but those who are unfortunate enough to also be in the passengers’ seats and uninvolved motorists and pedestrians. Many Californians and visitors, including myself, are often seen by city police and highway patrol as trouble-makers, due to the characteristics of the vehicles we might drive, but due to the severity of these events, it is not out of the norm to be worried about our vehicles, even when we’re obeying traffic laws. Blackmon, F. Information On Street Racing. ItStillRuns. Article. (Date N/A). https://itstillruns.com/information-street-racing-5167187.html This article explains the history of racing, as well as known hotspots throughout the world. It gives insight on rules, how they are organized, the (illegal) income made through gambling as a driver or spectator, and how they can detect and avoid police intervention. Popularity of these events are also seen to be glorified by pop culture. Stop Street Racing. New Speed LLC. Website. 2008-2014 http://stop-street-racing.org/index.htm The website provides statistics and awareness to the dangers of street racing, driving while intoxicated, and distracted driving. They provide events that are defined within the realms of street racing, and drive a message to others that racing is not an issue, so long as it’s on a track that is purposed for racing. Bedworth M. Modifying Cars, Why Do You Do It? Drive Tribe. Article. 2017. https://drivetribe.com/p/modifying-cars-why-do-you-do-it-UXUMVOg7SuCzVWJqzn_qHw?iid=G1G3kz7DTV-DtocJBQ0k5w The culture of the car scene is one that brings people of all communities, nationalities, and brand loyalties together as friends and/or competitors. While having a newer vehicle that was already built for racing right off the assembly line is fun to drive, the passion of envisioning and making your modification ideas a reality are things that give purpose, fulfillment, and passion to vehicle enthusiasts all over the world.

Bank of America Essay Example for Free (#2)

Bank of America Essay The apparent problem in the Bank of America case study is that Jen McDonald (head of the Bank of America digital marketing group), and Douglas Brown (senior vice president of mobile product development) received requests to create mobile apps more specific for individual businesses as a way to gain leverage (Supta & Herman, 2012). Brown, specifically, was hesitant to add additional mobile app features as he feared it would make the application far too complex. Not only would it prove to be difficult for some users to understand, more features often make applications run more slowly, which could complicate the idea of mobile banking. In addition this could possibly give the customer a more negative experience. To cite the problem specifically, Brown stated â€Å"App complexity has led to some high-profile failures in the market place. This carries a huge risk† (Supta & Herman, 2012). Furthermore, Bank of America was provided $20 billion in capital from the United States government during the financial crisis under leadership of CEO Kenneth Lewis (Supta & Herman, 2012). Lewis had concerns that certain investors and customers would start to correlate Bank of America with Citigroup, who had previously given up 36% of its ownership to the federal government (Supta & Herman, 2012). This resulted in Brian Moynihan (head of consumer and small business banking) taking over as CEO on January 1, 2010 (Supta & Herman, 2012). Constraints and available options One of Bank of America’s options was to create different apps to target different groups and market segments, which proved to be somewhat of a risk. Not only was the organization concerned for the customers reaction, Bank of America was also hesitant because mobile apps are costly and in doing so, technology resources would be taken from other essential areas of banking such as online banking and atm machines. At this time customers were not completely trusting in working with their banks, as financial struggles were becoming more and more apparent. In order to give theBank of America the trusted name and customer loyalty it had previously held for so long, executives decided Mobile banking was the right path to take in order to save the company. Analysis and Evaluation The bank of America officially launched their mobile banking application in May of 2007. This included the ability to bank on the customers phones either by application or by accessing the mobile web through their phones browser. Douglas Brown confirmed that the success of the mobile application was astounding as the company gained four million mobile banking customers over the time span of less than three years (Supta & Herman, 2012). Because of the high level of success, business managers were eager to update the applications, in an effort to raise the level of functionality even higher. This proved to be a decision that had to be carefully considered by the Bank of America corporate team. Strengths: The Bank of America already holds the title of being one of the most prestigious banks and a leading company in the U. S. Because of their household name, marketing new products prove to be fairly easy; however identifying a product that customers will adopt and figuring out the target market are essential to Bank of America’s success. An additional strength of the mobile banking application was the timing in correlation to the launch of the application and the launch of the iPhone, making Bank of America the first bank to be able to offer a banking application on the iPhone. The most used features of mobile banking came from viewing account balances and viewing transaction details, making debit card holders the most popular users. After the mobile banking launch more customers opened checking accounts in the months of the introduction of mobile banking and did in fact use the application during that time. Weaknesses:  A weakness shown by Bank of America proved to be within technology adoption and which smart phones the mobile applications could be used by. The Bank of America was slow to adopt SMS technology and access to mobile banking was limited. It was only available to those who used online banking with Bank of America, therefore leaving a huge portion of customers out and feeling negatively about the new product. Another weakness in the new mobile application was that it had to be created with more features than competing mobile applications, which added the risk of making the mobile app more complex. Complexity is a weakness when striving to offer a simple and functional upgraded product to customers. Furthermore, the bank was recovering from the financial crisis, which caused a great loss for a company as big as themselves, as customers had to put a curb to their spending. They also feared they damaged their name in asking for $20 billion in federal backing which proved to be a huge mistake. Bank of America did not want to be associated with other banks that had borrowed capital, but in turn were forced to give up a percentage of their company. Opportunities: In analyzing the Kotler & Keller text, marketing opportunity is described as a buyer taking interest in something that has the probability to make a profit (Kotler & Keller, 2009). The introduction of mobile banking was a huge opportunity that the Bank of America capitalized on. When mobile banking was introduced costs per transaction started at 10 cents and were expected to drop to 3 to 4 cents. ATM costs were already 1. 34 per transaction which provided an advantage to debit card holders with low account balances. They also benefited in that they could easily check their account balance through their phones before making a purchase. The Bank of America capitalized on the opportunity to offer this feature to customers for absolutely no cost. This was a huge plus in gaining additional customers and fans of mobile banking, as other banks had already begun to waive ATM fees during the times of the market dropping. Mobile banking was a way for Bank of America to bounce back after financial crisis and offer users an experience they had never before been exposed to. The novelty of the design and idea would bring trust and value back to the company. Threats: A potential threat of mobile banking was that expanding on apps and adding new features can turn potential customers off because it tends to make banking more complicated throughout the introduction process. Surveys and research also showed that 44% of customers did not see a need or any type of value within mobile banking. When introducing a new product, buyer behavior tends to be very guarded as customers are reluctant to trust a pone application to keep their banking statements and accounts secure at all times. Major competitors are also a threat that the Bank of America faced. Major Banks such as Wellsfargo, Citigroup and PNC, to name a few, also offer mobile banking with virtually the same functions and applications. Mobile banking was also seen as a threat because of the high initial costs, however, from a marketing perspective, if the Bank of America were to pay extra costs to set their mobile applications apart from competing banks, the additional features would be worth the price in customer popularity and satisfaction. Recommendations Because mobile banking has been introduced by so many other banks, the best recommendation would be to create a form of mobile banking that is more secure and user friendly than competing applications. These are the two issues that customers seemed to have the most doubts about, so putting extra emphasis on these areas will surely set the Bank of America apart from others. Another recommendation is to target one particular audience and market to them specifically, therefore making age and stage in the life cycle of great importance. It is likely that the younger generation will be much more open to yet another phone application, as it is the norm for them, and will provide huge ease to another aspect of their lives. This may result in the younger generation taking more initiative when it comes to banking and gaining more responsibility in this aspect of their lives. Phone applications makes it easy to transfer money and to check balances, providing an awareness of your funds 24/7, opposed to only during banking hours. Kotler & Keller advices marketers to take the following three steps when marketing a product: 1. Compare it with a product that consumers already know about, making it more comfortable for them to base the purchase off of a past decision (Kotler & Keller, 2012). 2. â€Å"†¦The lure of â€Å"free† is almost irresistible† (Kotler & Keller, 2012). 3. Consumers often experience the â€Å"optimism bias† or â€Å"positivity illusion. † They tend to overestimate their chances of experiencing a positive outcome and underestimate their chances of experiencing a negative outcome (Kotler & Keller, 2012). These steps are recommended to the Bank of America’s target audience in order to raise popularity and awareness of the mobile banking application. In other words, it is essential to understand the meaning of consumer behavior. Kotler & Keller define consumer behavior as how individuals come up with ideas and experiences that work to satisfy the customer’s wants and needs. The customer’s desires will be met in that the mobile banking app will be free to current customers, which will already account for a huge part of the appeal. Compared with online banking, which customers are likely to be more familiar with, the target audience will see the mobile app as an easier, faster version of a feature they already value. Furthermore, because of the optimism bias and positivity illusion, customers using this product are more likely to feel it will improve their financial security and well-being. Lessons Learned In the review of the entire Bank of America case study, it is apparent that control was an issue that was brought up as the main concern of the customer in accepting the new application. Customers were weary at first, as they had concerns for the security of their finances and feared they were giving up control of their bank accounts to a mobile application. In retrospect, the customer actually gained more control over their finances as they were able to access them from nearly anywhere in the world. This goes to show how identifying with the customers emotions and providing them with a product that gains their trust and eases their concerns, will make the innovation and the company that much more successful. Bank of America. (2016, Sep 09).